Marketing partnerships are an invaluable tool when it comes to growing and appealing to different audiences. But what happens when that trusted partner becomes embroiled in controversy? How should you respond? Join co-hosts Eileen Rochford and Rob Johnson for this episode of the “Can You Hear Me?” podcast, where they discuss “What to do when a Marketing Partner is in Crisis?”
Recommended Episodes:
- Communicating Cleary During a Crisis - Can You Hear Me? Podcast - LINK
- Corporate Activism: A Slippery Slope? Navigating Expectations and Communications Effectively - Can You Hear Me? Podcast - LINK
Additional Resources:
- Northwestern hazing scandal: A timeline of events - The Washington Post - LINK
- A useful guide to defining the perfect sports sponsorship strategy - RTR Sport Marketing - LINK
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